Treats with a Purpose

Wags & Wiggles wanted to introduce a new line of homeopathic treats with specific functionalities that reward your pets and their bodies from the inside. The brand is distinctive in its bright, energetic palette throughout their packaging. I delivered the same liveliness to their newest consumables. While ultimately settling on an alternative direction with their final design, I developed the project on my own.

Bold Bite Bold color blocks in vibrant colors, make each variety distinct from the last for reflexive recognition among other competitor’s products.